The importance of a logo and branding
We all know that a logo has the potential to be a very powerful asset for a brand. In fact, many companies, individuals, and organizations are identified by their symbol more quickly than by their name. The need for logos as an identification tool dates back to the ancient Egyptians, who used hieroglyphs, continuing through […]
Official logo of the “Western Balkans Fund” designed by graphic designer Shpat Komoni
The Western Balkans Fund, of which Kosovo, Albania, Macedonia, Montenegro, Serbia, and Bosnia and Herzegovina are a part, will have an official logo prepared by a graphic designer from Kosovo, Shpat Komoni. The latter won the main prize in the Western Balkans Fund competition for the official logo of this organization, for which the Ministry […]
7 factors that make a brand stand out from the competition
Originality: A brand should be original and avoid imitating its competitors. Find a unique angle that no one else has taken and develop an image and voice that is solely your own. Authenticity: A brand should demonstrate a degree of sincerity. Avoid responding to all your customers on social media with the same copy-paste message, […]