SIMS Marketing Agency

The importance of a logo and branding

We all know that a logo has the potential to be a very powerful asset for a brand. In fact, many companies, individuals, and organizations are identified by their symbol more quickly than by their name. The need for logos as an identification tool dates back to the ancient Egyptians, who used hieroglyphs, continuing through […]

7 factors that make a brand stand out from the competition

Originality: A brand should be original and avoid imitating its competitors. Find a unique angle that no one else has taken and develop an image and voice that is solely your own. Authenticity: A brand should demonstrate a degree of sincerity. Avoid responding to all your customers on social media with the same copy-paste message, […]