SIMS Marketing Agency

The impact of marketing on the success of Nike

FILE - This Aug. 8, 2017 file photo shows the Nike logo at a store in Miami Beach, Fla. Nike’s shares are soaring before the opening bell Friday, June 25, 2021, as the footwear and clothing company posted record fiscal fourth-quarter sales in North America and gave a better-than-anticipated full-year revenue forecast. (AP Photo/Alan Diaz, File)

Nike’s success is not simply a high-quality sports product, but is a testament to the power of marketing in a brand. As one of the most popular brands in the world, Nike got its fame not only from their iconic sportswear, but also from their impressive marketing strategy. Nike’s marketing campaigns have changed the game […]