Nike’s success is not simply a high-quality sports product, but is a testament to the power of marketing in a brand. As one of the most popular brands in the world, Nike got its fame not only from their iconic sportswear, but also from their impressive marketing strategy. Nike’s marketing campaigns have changed the game in the sports industry and the success of their brand. Nike recognizes the importance of social media and digital marketing.
Colin Kaepernick’s ad campaign is a great example of how Nike uses controversial figures to generate excitement and make their brand more recognizable. Nike made a bold move by choosing Colin Kaepernick as the face of its advertising campaign. Kaepernick’s decision to silently protest police brutality had a significant impact on Nike’s campaign, resulting in a massive 1,400% increase in social media engagement and a staggering $6 billion in sales. Nike’s campaign emphasizes their openness to addressing social issues and the importance of taking a stand for a cause.
The company has also established strategic partnerships with well-known athletes, including icons such as Michael Jordan, Serena Williams and Cristiano Ronaldo. These collaborations have played a major role in establishing Nike’s credibility in the sports industry and have increased its success.
Written by: Erona Bajraktari