We all know that a logo has the potential to be a very powerful asset for a brand. In fact, many companies, individuals, and organizations are identified by their symbol more quickly than by their name. The need for logos as an identification tool dates back to the ancient Egyptians, who used hieroglyphs, continuing through the Middle Ages with coats of arms, and up to modern logos that began around 1870.
The logo represents the brand, just as an ambassador represents a country, so the logo has a lot of value that represents the values of the individual, company, or organization and makes it stand out from the competition. The logo is one of the most prominent elements for building a reliable relationship with the intended audience. A good logo is one that is unforgettable and functional. If your logo truly reflects the concept and value of the brand, it can help you become a priority in consumer choices.
Let’s not forget that the logo is an asset that also adds monetary value to the company, so it should not be underestimated just because it is not something physical. Patent it!
“After all, a good logo is something that people recognize instantly and relate to.” ~ Matt Mickiewicz
A logo without its feeling in our conscience would have no value at all, so the work on the brand makes it more valuable. An example with the company ‘Apple’, if its brand did not exist, the apple symbol on our phone would have no value, or we would not buy Starbucks coffee for $3.25!
It is important for businesses to start thinking about how they can position themselves in the market. A powerful way to do this is to use a well-developed branding strategy. Below are five key points that can help businesses grow:
- DEFINE YOUR BRAND IDENTITY
The first step in creating a strong branding strategy is to define your brand identity. This includes determining your brand’s mission, vision, values, and personality.
- UNDERSTAND YOUR TARGET AUDIENCE
To effectively reach and engage your target audience, it is essential to have a deep understanding of their needs, preferences, and behaviors.
- DEVELOP A SUSTAINABLE BRAND MESSAGE
Once you have defined your brand identity and understand your target audience, you can begin to develop a sustainable brand message that reflects your brand’s unique value proposition. This message should be reflected in all your marketing efforts, from your website and social media to your product packaging and customer interactions.
- IMPLEMENT A VISUAL BRAND IDENTITY
In addition to your brand message, it is important to create a visual identity that represents your brand. This includes the design of your logo, color palette, typography, and other visual elements that help to establish a consistent brand image across all platforms.
- MAINTAIN CONSISTENCY
Consistency is key in branding, so it is important to maintain a consistent brand image across all channels and touchpoints. This includes your messaging, visual identity, and customer interactions. By maintaining consistency, you can build a strong and recognizable brand that resonates with your target audience.
Author: Shpat Komoni – CEO @ SIMS MArketing Agency